Shopping for outdoor gear and apparel can be a very different experience for everyone depending on their interest level. Passage targets people who love the outdoors and being in them. These explorers have a want to protect and preserve the outdoors but don’t have a need for “sustainable” products. Passage recognizes the ability to protect and preserve the outdoors through how they encounter it. They provide gear and apparel that allows people to travel in safe and impactless ways. Passage believes that the best part of adventuring is the ability to leave no trace. 
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